Kate Brough

Kate Brough Headshot

About Kate Brough

Kate Brough is currently the Director of Digital Marketing and Branding at Sripath Technologies, providing creative and strategic support for the brand’s global group of affiliate companies. In this role, Brough is also responsible for managing the complete digital strategy across Sripath including website development and optimization, design direction, and social media engagement, among others.

With over two decades of web development experience, Brough brings a holistic approach to marketing that considers not just medium but also audiences and industry trends. Her background in graphic design and branding ensures that every marketing campaign is cohesive from concept to online presence. With Sripath, she has orchestrated the launch of a new corporate website, increased social media presence, consolidated branding, and introduced corporate mascots.

Brough is also the owner of PageLauncher, LLC, a boutique web development and graphic design agency specializing in brand identity, website migration, automation, and strategic development. The agency has a proven track record of migrating corporate websites to new platforms while helping with front-end development and maintenance.

Brough brings a wealth of knowledge in marketing, design, and web strategy to her work with Sripath. She holds a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology from Merrimack College. Her formal education continued with a Master of Business Administration from The Citadel Graduate College concentrating on training and human factors. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.

Understanding Balanced Mix Design in Asphalt – Frequently Asked Questions

With the current changes in bitumen quality stemming from global sourcing and decreased focus on bitumen production by suppliers, engineers are looking for novel approaches to achieve performance requirements in asphalt mixes without relying on producers to meet specifications. This has led to the development of a balanced mix design in asphalt, which helps engineers formulate mixes that [...]

By |2024-12-18T20:23:55+00:00February 13th, 2025|Categories: Balanced Mix Design, Blog|Comments Off on Understanding Balanced Mix Design in Asphalt – Frequently Asked Questions

Video: How can an ideal asphalt rejuvenator be evaluated?

TRANSCRIPT FROM VIDEO: As Reclaimed Asphalt Pavement becomes more commonplace in roadway development, standards are high for rejuvenators. To evaluate the efficacy of a particular recycling agent, multiple factors must be considered. Effective asphalt rejuvenators should restore the properties of aged bitumen, aiding with functional characteristics such as properties, compaction, stiffness, and durability.   To best use a [...]

By |2025-01-06T20:46:44+00:00February 12th, 2025|Categories: Blog, Webinar|Tags: |Comments Off on Video: How can an ideal asphalt rejuvenator be evaluated?

Road Surface Technology Highlights Sripath’s Commitment to Sustainability in Asphalt Paving

Road Surface Technology’s latest issue included a feature on Sripath’s product portfolio and its commitment to sustainability efforts in the paving industry. The article focused on how the innovative additive developer evaluates its resource and energy use while addressing performance concerns.     For sustainability in asphalt to be impactful, contributors to the paving lifecycle need to back their [...]

Video: How Have Asphalt Recycling Agents Evolved?

TRANSCRIPT FROM VIDEO: When using Reclaimed Asphalt Pavement in mixes was first introduced, the common belief was that the only modification needed was to soften the binder before adding RAP to a mix. However, research has demonstrated that while viscosity is an important property to consider, additional functional characteristics need to be restored for the resulting roadway [...]

By |2025-02-10T19:51:51+00:00February 5th, 2025|Categories: Blog, Webinar|Tags: , |Comments Off on Video: How Have Asphalt Recycling Agents Evolved?
Go to Top