Kate Brough

Kate Brough Headshot

About Kate Brough

Kate Brough is currently the Director of Digital Marketing and Branding at Sripath Technologies, providing creative and strategic support for the brand’s global group of affiliate companies. In this role, Brough is also responsible for managing the complete digital strategy across Sripath including website development and optimization, design direction, and social media engagement, among others.

With over two decades of web development experience, Brough brings a holistic approach to marketing that considers not just medium but also audiences and industry trends. Her background in graphic design and branding ensures that every marketing campaign is cohesive from concept to online presence. With Sripath, she has orchestrated the launch of a new corporate website, increased social media presence, consolidated branding, and introduced corporate mascots.

Brough is also the owner of PageLauncher, LLC, a boutique web development and graphic design agency specializing in brand identity, website migration, automation, and strategic development. The agency has a proven track record of migrating corporate websites to new platforms while helping with front-end development and maintenance.

Brough brings a wealth of knowledge in marketing, design, and web strategy to her work with Sripath. She holds a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology from Merrimack College. Her formal education continued with a Master of Business Administration from The Citadel Graduate College concentrating on training and human factors. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.

Achieving Sustainability in Asphalt

TRANSCRIPT: With rising global infrastructure driving $3.4 trillion in new road construction projects, sustainability in asphalt paving is of increasing importance. One hundred and seven countries have pledged to achieve net-zero emissions, and reducing the environmental impact of asphalt has become a critical part of these plans.   Asphalt production is primarily reliant on bitumen, a byproduct of [...]

By |2025-06-25T19:38:09+00:00June 26th, 2025|Categories: Blog, Webinar|Tags: |0 Comments

8 Step Framework for Balanced Mix Design in Asphalt

TRANSCRIPT: Asphalt mix design engineers are facing challenges in balancing requirements for roadway durability, sustainability, and cost.  Using balanced mix design, or BMD, shifts the focus from volumetric properties to performance testing. This can help engineers optimize resistance to rutting, cracking, aging, and fatigue while also potentially reducing costs and leveraging eco-friendly solutions such as reclaimed asphalt [...]

By |2025-06-18T20:54:00+00:00June 18th, 2025|Categories: Balanced Mix Design, Blog|0 Comments

VIDEO: Why Bitumen Quality Matters in Asphalt Roadway Production

TRANSCRIPT: As global demand for roads grows, so does the importance of the material that holds them together: bitumen.  However, once a consistent, locally sourced byproduct of oil refining, bitumen quality has become increasingly unpredictable. Why? Because modern refineries now prioritize extracting other outputs, resulting in bitumen of varying, often lower quality.  Bitumen [...]

By |2025-06-11T16:17:41+00:00June 11th, 2025|Categories: Bitumen Quality, Blog|0 Comments

Video: What happens to old asphalt? Can it be recycled?

TRANSCRIPT: What makes roads age? What happens to aged roadway materials once they require replacement? Is there a way to recycle these materials into new roads? Let's check it out. Over time, roads age. Sun, heat, ice, rain, and heavy traffic eventually lead to rutting, cracking and dangerous potholes. Building new roads starts with removing the old [...]

By |2025-06-05T14:51:38+00:00June 5th, 2025|Categories: Blog|Tags: |0 Comments
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