Video: High-RAP Mix Case Study Illinois Tollway and ReLIXER

Kate Brough is currently the Director of Digital Marketing and Branding at Sripath Technologies, providing creative and strategic support for the brand’s global group of affiliate companies. In this role, Brough is also responsible for managing the complete digital strategy across Sripath including website development and optimization, design direction, and social media engagement, among others.

With over two decades of web development experience, Brough brings a holistic approach to marketing that considers not just medium but also audiences and industry trends. Her background in graphic design and branding ensures that every marketing campaign is cohesive from concept to online presence. With Sripath, she has orchestrated the launch of a new corporate website, increased social media presence, consolidated branding, and introduced corporate mascots.

Brough is also the owner of PageLauncher, LLC, a boutique web development and graphic design agency specializing in brand identity, website migration, automation, and strategic development. The agency has a proven track record of migrating corporate websites to new platforms while helping with front-end development and maintenance.

Brough brings a wealth of knowledge in marketing, design, and web strategy to her work with Sripath. She holds a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology from Merrimack College. Her formal education continued with a Master of Business Administration from The Citadel Graduate College concentrating on training and human factors. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.