Kate Brough

Kate Brough Headshot

About Kate Brough

Kate Brough is currently the Director of Digital Marketing and Branding at Sripath Technologies, providing creative and strategic support for the brand’s global group of affiliate companies. In this role, Brough is also responsible for managing the complete digital strategy across Sripath including website development and optimization, design direction, and social media engagement, among others.

With over two decades of web development experience, Brough brings a holistic approach to marketing that considers not just medium but also audiences and industry trends. Her background in graphic design and branding ensures that every marketing campaign is cohesive from concept to online presence. With Sripath, she has orchestrated the launch of a new corporate website, increased social media presence, consolidated branding, and introduced corporate mascots.

Brough is also the owner of PageLauncher, LLC, a boutique web development and graphic design agency specializing in brand identity, website migration, automation, and strategic development. The agency has a proven track record of migrating corporate websites to new platforms while helping with front-end development and maintenance.

Brough brings a wealth of knowledge in marketing, design, and web strategy to her work with Sripath. She holds a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology from Merrimack College. Her formal education continued with a Master of Business Administration from The Citadel Graduate College concentrating on training and human factors. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.

Understanding Polymer Modified Bitumen (PMBs) – Frequently Asked Questions

Paved roadways have been around since ancient Babylonian civilizations began blending asphalt with gravel to accommodate travelers and merchants. In more modern times, roads constructed from asphalt, or bitumen, appeared in the late 1700s as chemists started to better understand the binding qualities of natural asphalt in surface performance.    Fast forward to today, and the Earth is [...]

By |2024-12-18T20:32:24+00:00February 20th, 2025|Categories: Blog|Tags: |Comments Off on Understanding Polymer Modified Bitumen (PMBs) – Frequently Asked Questions

Video: High-RAP Mix Case Study Illinois Tollway and ReLIXER

TRANSCRIPT FROM VIDEO: The Illinois Tollway used Sripath’s asphalt rejuvenator, ReLIXER, to test the performance of a high-traffic roadway prone to extreme weather conditions. The goal was to incorporate a minimum of 40% Reclaimed Asphalt Pavement in their balanced mix design while achieving key performance specifications.   When evaluating sample performance, Illinois Tollway used several different tests. The [...]

By |2025-01-06T20:48:40+00:00February 19th, 2025|Categories: Blog, Webinar|Tags: |Comments Off on Video: High-RAP Mix Case Study Illinois Tollway and ReLIXER

Understanding Balanced Mix Design in Asphalt – Frequently Asked Questions

With the current changes in bitumen quality stemming from global sourcing and decreased focus on bitumen production by suppliers, engineers are looking for novel approaches to achieve performance requirements in asphalt mixes without relying on producers to meet specifications. This has led to the development of a balanced mix design in asphalt, which helps engineers formulate mixes that [...]

By |2024-12-18T20:23:55+00:00February 13th, 2025|Categories: Balanced Mix Design, Blog|Comments Off on Understanding Balanced Mix Design in Asphalt – Frequently Asked Questions

Video: How can an ideal asphalt rejuvenator be evaluated?

TRANSCRIPT FROM VIDEO: As Reclaimed Asphalt Pavement becomes more commonplace in roadway development, standards are high for rejuvenators. To evaluate the efficacy of a particular recycling agent, multiple factors must be considered. Effective asphalt rejuvenators should restore the properties of aged bitumen, aiding with functional characteristics such as properties, compaction, stiffness, and durability.   To best use a [...]

By |2025-01-06T20:46:44+00:00February 12th, 2025|Categories: Blog, Webinar|Tags: |Comments Off on Video: How can an ideal asphalt rejuvenator be evaluated?
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