Kate Brough

Kate Brough Headshot

About Kate Brough

Kate Brough is currently the Director of Digital Marketing and Branding at Sripath Technologies, providing creative and strategic support for the brand’s global group of affiliate companies. In this role, Brough is also responsible for managing the complete digital strategy across Sripath including website development and optimization, design direction, and social media engagement, among others.

With over two decades of web development experience, Brough brings a holistic approach to marketing that considers not just medium but also audiences and industry trends. Her background in graphic design and branding ensures that every marketing campaign is cohesive from concept to online presence. With Sripath, she has orchestrated the launch of a new corporate website, increased social media presence, consolidated branding, and introduced corporate mascots.

Brough is also the owner of PageLauncher, LLC, a boutique web development and graphic design agency specializing in brand identity, website migration, automation, and strategic development. The agency has a proven track record of migrating corporate websites to new platforms while helping with front-end development and maintenance.

Brough brings a wealth of knowledge in marketing, design, and web strategy to her work with Sripath. She holds a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology from Merrimack College. Her formal education continued with a Master of Business Administration from The Citadel Graduate College concentrating on training and human factors. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.

Overcoming Bitumen Quality Issues for Roadway Paving

Increasing demand for roadway construction and repair to support infrastructure in a more connected global economy is directly impacting the bitumen industry. The market is projected to grow at 4% CAGR by 2031, a rate tied to urbanization and increased availability of more sustainable practices for producing roadways that use the binder. However, those tasked with working with the [...]

By |2025-04-24T17:11:59+00:00April 25th, 2025|Categories: Bitumen Quality, Blog|Tags: |0 Comments

Warm Mix Asphalt Temperature Ranges and Benefits for Roadway Paving

With concerns around sustainability in asphalt increasing across the paving industry, more mix engineers are turning to warm mix asphalt (WMA) to design paving mixes that help reduce emissions while continuing to meet performance specifications. Currently, over 40% of asphalt pavement construction in the United States uses warm mix asphalt technology. Additionally, agencies such as Highways England are exploring [...]

By |2025-04-24T16:59:22+00:00April 24th, 2025|Categories: Blog|Tags: , |0 Comments

Is Sustainable Asphalt a Reality?

Developing infrastructure remains a key focus for global departments of transportation, with conservative estimates placing new road construction projects at a value of $3.4 trillion. The global market for asphalt production is expected to reach 138 million tons by 2027. Simultaneously, 107 countries have also made pledges to pursue net-zero emissions according to the United Nations.     At the [...]

By |2025-04-11T17:22:45+00:00April 16th, 2025|Categories: Blog|Tags: , , |0 Comments

Sripath Resource Series: Sustainability in Asphalt

While performance and economics continue to be key drivers in the paving and roofing industry, critical concerns around sustainability in asphalt are taking over headlines. Increasingly, governments and departments of transportation are establishing carbon emissions guidelines in tandem with the performance specifications for their projects, causing contractors to rethink the methods and products they are using in order to [...]

By |2025-04-11T17:13:20+00:00April 15th, 2025|Categories: Blog, Resource Series|Tags: |0 Comments
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