The Sripath® group of companies recently announced the launch of a consolidated brand identity including updates to logos for Sripath Technologies® (Americas and Africa), Sripath Innovations® (United Kingdom, European Union, and Middle East), Sripath Asia-Pac® (Australia, New Zealand, and Pacific Region), and Bitpath® (India). The changes reflect the brand’s ongoing commitment to developing innovative solutions that enhance bitumen performance across roofing and paving industries. The new branding was introduced in Q4-2024 with plans for a full roll out in early 2025.
Consistency across the wordmarks for each subsidiary’s updated logo reflects a unified vision for the brand. Individual entities are further distinguished through a secondary type treatment as applicable. The updated icon seamlessly brings together roofs and roadways indicative of the brand’s primary customers in the bitumen industry. The window represents Sripath’s continued emphasis on future-focused perspectives that lead to market-disrupting product development.
Also introduced with the rebranding effort were new corporate mascots, Rocky Asphalt™ and Sandy Asphalt™. Made of aggregate and binder similar to the surfaces that benefit from Sripath products, both mascots reflect the determined and energetic Sripath approach to product design. Outfitted in safety vests and hard hats, Rocky Asphalt and Sandy Asphalt also exemplify the Sripath ethos of always being ready to go to work for customers around the world.
While the branding has been renewed, Sripath mission remains the same: to engineer additive solutions that address challenges in bitumen performance in paving and roofing. Products include rejuvenators, oils, and polymers that have been tested and trusted worldwide. For more information, visit the Sripath website.
